Stakeholders' contribution to the green new product development process - 15 May 2011

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Stakeholders' contribution to the green new product development process

Michael J. Polonsky, Jacquelyn Ottman. 1998. Stakeholders' contribution
to the green new product development process. Journal of Marketing Management 14, 533-557

Category: Articles & Books | Views: 971 | Added by: nickyurchenko | Tags: Bohdan Yurchenko, Michael Polonsky, green stakeholding

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